Posts This Sprint
18
6 pending approval
Calls Processed
3
2 new this week
Content Ideas
14
In backlog
Testimonials
5
2 pending approval
Active Sprint
May 19 – May 30
Sprint 1
May 19 – May 30, 2026 · 10 posting days
Sprint progress
7 / 18 published
Client Win
Brand scaled from $1.2M to $2.8M in 11 months by restructuring PPC and fixing contribution margin
Primary Pillar
Pillar 2 — The 7 to 8 Figure Bridge
Hot Topic from Alpha Pack
Members asking: "When do we know it's time to expand off Amazon?"
Upcoming Event
Virtual Summit 2026 — May 20-22. Content should drive awareness + registrations.
Recent Calls
Client A — Amazon Brand, $3.2M
✓
Content ideas added Testimonial approved
Win story drafted
Client B — Amazon + Shopify, $1.8M
✓
Content ideas added✓
Testimonial approved Win story drafted
Week 1 · May 19 – 23
Mon 19
Tue 20
Wed 21
Thu 22
Fri 23
📸 Instagram
Reel
Why most $3M brands never reach $5M
Pillar 2
Reel
Summit Day 1 preview — Amazon in 2026
Pillar 1
Carousel
The 5 signs you're ready to go omnichannel
Pillar 3
Reel
Client win: $1.2M to $2.8M in 11 months
Pillar 5
Reel
Your SellerBoard is telling you something
Pillar 1
💼 LinkedIn
Post
The decision most 7-fig brands get wrong before expanding off Amazon
Pillar 3
+
Post
3 things I'd do differently building an 8-figure brand today
Pillar 2
+
Post
AI is not the strategy. Here's what is.
Pillar 4
▶️ YouTube
+
+
+
+
Video
Live SellerBoard analysis — finding your biggest Amazon opportunities
Pillar 1
📘 Facebook
Repurposed
Repurpose: Why most $3M brands never reach $5M
Pillar 2
+
Repurposed
Repurpose: The 5 signs you're ready to go omnichannel
Pillar 3
+
Post
What question would you ask an 8-figure Amazon seller?
Pillar 1
Draft
In Review
Approved
Published
Pillar 01
Amazon Mastery
6 pieces this sprint
Pillar 02
7 to 8 Figure Bridge
5 pieces this sprint
Pillar 03
Omnichannel Decisions
4 pieces this sprint
Pillar 04
AI for Operators
2 pieces this sprint
Pillar 05
Client Wins
2 pieces this sprint
Content Backlog
Ideas from calls and audience — not yet scheduled
Pillar 2
The bottleneck most $5M brands don't see coming
From: Client A call
Pillar 3
Shopify vs TikTok Shop: which to go to first and when
From: Alpha Pack question
Pillar 4
How I use AI to analyze 12 months of sales data in 20 minutes
From: Summit Day 3
Pillar 1
Stop optimizing your listing. Here's the real bottleneck at $5M+
From: Tomer idea
Pillar 5
Client B: went from fearing Shopify to generating 30% revenue off Amazon in 6 months
From: Client B call
Instagram
@tomer_topdog
Posts this sprint8
Primary formatReels
Cadence4-5x / week
Best pillars1, 2, 3, 5
LinkedIn
linkedin.com/in/tomer-rabinovich
Posts this sprint5
Primary formatLong-form posts
Cadence3x / week
Best pillars2, 3, 4
YouTube
@jointopdog
Posts this sprint2
Primary formatLong-form video
Cadence1x / week
Best pillars1, 5
Facebook
Tomer Rabinovich
Posts this sprint5
Primary formatRepurposed + posts
Cadence3x / week
Best pillars1, 5
Total Calls Logged
3
2 added this week
Testimonials Extracted
7
2 awaiting approval
Content Ideas in Backlog
11
From calls this month
Call Library
Auto-populated via Fathom + Zapier
Client A — Amazon Brand, $3.2M
✓
Content ideas added Testimonial approved
Win story drafted
Client B — Amazon + Shopify, $1.8M
✓
Content ideas added✓
Testimonial approved Win story drafted
Client C — Amazon, $950K (scaling to 7-fig)
Content ideas added
Testimonial approved
Win story drafted
Content Briefs
Active briefs for this sprint
Reel
Instagram · Pillar 2
Approved
Why most $3M brands never reach $5M
Source: Client A call insight + Alpha Pack recurring question. Key point: the bottleneck at $3M is almost never what the founder thinks. CTA: DM "AUDIT"
Post
LinkedIn · Pillar 3
In Review
The decision most 7-figure brands get wrong before expanding off Amazon
Source: Tomer's omnichannel talk at Nashville. Contrarian angle: most brands expand too early. Key point: the checklist you need before you go. Medium length (300-400 words).
Video
YouTube · Pillar 1
Draft
Live SellerBoard Analysis — Find your biggest Amazon opportunities in minutes
Source: Summit Day 1 demo. Full walkthrough of real SellerBoard data → priority actions. Target: 12-15 min. CTA: Alpha Pack + Summit link.
Sprint 1 — May 19 to 30
Primary pillar: 7 to 8 Figure Bridge · Secondary: Amazon Mastery
Overall completion7 / 18 published (38%)
Sprint Inputs
Client Win
Brand scaled from $1.2M to $2.8M in 11 months
Audience Question
"When do we know it's time to expand off Amazon?"
Event / Launch
Virtual Summit 2026 — May 20-22
Contrarian Take
Most 7-fig brands are scaling the wrong thing. More revenue isn't the problem.
Platform Breakdown
📸 Instagram
8 posts
4 published · 4 remaining
💼 LinkedIn
5 posts
2 published · 3 remaining
▶️ YouTube
2 videos
0 published · 2 remaining
📘 Facebook
5 posts
1 published · 4 remaining
Short Form
Long Form
Short Form Inspiration
Reels, TikToks, and YouTube Shorts worth studying
▶
📸 Instagram
Reel
"If your eCom brand is doing $100k/mo... this video is for you"
Hook structure: revenue qualifier in first 3 sec. "Don't vs Instead" visual framework. Strong model for Pillar 2 content.
Open clip ↗
▶
📸 Instagram
Reel
"Scale your eCom brand from $100k/mo to $1M/mo"
Tier list visual (S/A/B/C/D/E/F). Clean graphic overlay. Great format for ranking strategies or tools — adapt for Amazon tactics.
Open clip ↗
▶
📸 Instagram
Reel
"2025 vs 2026 AI Tools" (21.6K views)
Best performing clip on profile. Side-by-side tool comparison. AI content is highest engagement category right now — strong Pillar 4 format.
Open clip ↗
▶
📸 Instagram
Reel
"Your first 10k won't come from ads"
Contrarian hook. No graphic overlay — just face-to-camera, direct. Works well for opinion-led content. Good Pillar 2 angle to adapt.
Open clip ↗
▶
📸 Instagram
Reel
"People are waking up to Meta overspend — finally!"
News-hook format. Timely + opinionated. Works for reactive content around Amazon/ad platform changes. Fast to produce.
Open clip ↗
▶
📸 Instagram
Reel
7-figure seller lifestyle + business content
Lifestyle-first branding — mixes day-in-the-life with business tips. 235K followers. Shows how personal identity builds trust before the pitch. Could adapt: show the operator life behind Alpha Pack.
Open clip ↗
▶
📸 Instagram
Reel
Amazon FBA tips + personal brand content
373K followers. Daily posting frequency — volume-first strategy. Consistent hook format, short punchy Reels. Shows what high-frequency posting looks like at scale without sacrificing brand.
Open clip ↗
▶
📸 Instagram
Reel
Before/after client transformation content
180K followers. Testimonial-led content — specific numbers, specific decisions. Strong model for client win posts. Every video leads with a result before anything else. Adapt for Pillar 5.
Open clip ↗
▶
💼 LinkedIn
Post
Advanced Amazon operator posts — former marketplace exec
8-figure seller + former Amazon exec. Almost no short-form presence — huge gap. His LinkedIn posts hit operators at the highest level. Strong model for your Pillar 2 LinkedIn content. Operator-to-operator tone.
Open profile ↗
▶
📸 Instagram
Reel
Real numbers, real brands — $250M+ portfolio content
Transparency-first content. Shows failed launches and real margins alongside wins. 51K X followers, 850K YouTube. The short-form clips drive YouTube — each Reel is a teaser for a deeper video. Strong repurpose model.
Open channel ↗
▶
📸 Instagram
Reel
Influencer marketing and brand building for DTC
Founded SkinnyMe Tea, Drop Bottle, Hey Influencers. Won Shopify Build-a-Business. Teaches step-by-step influencer + community growth systems. Key to study: how she frames TikTok Shop creator partnerships as a brand-building tool, not just a traffic hack.
Open profile ↗
▶
📸 Instagram
Reel
Email marketing tactics for ecom brands — real revenue breakdowns
Driven $200M+ in email revenue for ecom clients. Co-founder of Structured Agency. Posts punchy, data-backed tips on email flows, segmentation, and SMS. Strong model for short-form Pillar 3 content: "The one email flow that recovered $80K last quarter."
Open profile ↗
▶
📸 Instagram
Reel
DTC scaling, sales funnels, and 8-figure brand systems
CEO of Closers.io. 8-figure entrepreneur. Instagram Reels are punchy and high-hook. Studies his pacing and title structure — very transferable to Pillar 2 content. His format: bold claim in 3 words, problem in 10 seconds, framework in the body. No fluff.
Open profile ↗
+
Add a clip
Paste a link to any Reel, TikTok, or Short worth studying